Veterans & Service Members – Suicide Prevention Messaging

Tone: Respectful, peer-based, grounded in strength. Avoid overly clinical language.
Core Messages:
• ‘You’ve had your comrades’ backs. We’ve got yours.’
• ‘It’s not weakness—it’s experience. And there’s help built for your kind of strength.’
• ‘You survived the battlefield. You deserve peace at home.’
• ‘Talking doesn’t undo your past—it protects your future.’